Apple announces $500 billion investment in US manufacturing amid Trump tariff concerns

midian182

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What just happened? Apple has just announced that the company will make a $500 billion investment in US manufacturing over the next four years. The money will go toward projects including building a new factory in Houston and hiring 20,000 people within the United States.

Apple writes that as part of this package of US investments, it will build a new advanced manufacturing facility in Houston that will produce servers, previously manufactured outside of the US, that support Apple Intelligence. The 250,000-square-foot factory is slated to open in 2026 and create thousands of jobs.

Apple also plans to double its US Advanced Manufacturing fund. Created in 2017 with an initial $1 billion that was later increased to $5 billion, the fund provides investments and grants to US-based companies that contribute to Apple's supply chain, particularly in advanced technology, manufacturing, and component production. The fund is now set to increase to $10 billion.

The fund's expansion includes a multibillion-dollar commitment from Apple to produce advanced silicon in TSMC's Fab 21 facility in Arizona. Apple is already the facility's largest customer.

The investment will also create an academy in Detroit, Michigan, which will train the next generation of US manufacturers. Engineers from top universities such as Michigan State will consult with small- and medium-sized businesses on implementing AI and smart manufacturing techniques. There will also be free in-person and online courses available.

Apple intends to continue growing its research and development investments in the US to support fields like silicon engineering. It plans to hire 20,000 people over the next four years, most of whom will be focused on R&D, silicon engineering, software development, AI, and machine learning. Apple says it has nearly doubled its US-based advanced R&D spending over the past five years, a trend that will continue.

Elsewhere, some of the money will be used to fund Apple TV+ productions in 20 states.

"We are bullish on the future of American innovation, and we're proud to build on our long-standing U.S. investments with this $500 billion commitment to our country's future," said Apple CEO Tim Cook said in a statement. "And we'll keep working with people and companies across this country to help write an extraordinary new chapter in the history of American innovation."

This isn't the first major investment in the US economy Apple has announced. In 2021 the company said it planned to invest $430 billion domestically over the next five years. This came after it promised to make a $350 billion contribution to the US economy across five years in 2018, including the creation of 20,000 jobs.

The announcement comes just a few days after Cook met President Trump at the White House. Trump has announced a 10% tariff increase on goods imported from China, which is where Apple makes most of its products, including the iPhone. There may also be a 25% tariff on semiconductor imports, which would affect Apple.

Trump posted a message on his Truth Social network earlier today, claiming Apple's reason for the announcement was "faith in what we are doing."

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And you'll be paying more for your I-Crap. So are the tariffs really working?

Considering many of the proposed tariffs never got implemented because we extracted concessions from the other country, I would say yes.

I think the tariffs everyone is associating with higher costs are the ones for China. China for years has stolen American intellectual property while artificially manipulating their currency to undercut the dollar. This has gutted American manufacturing and transferred wealth to a country that is a geopolitical adversary and a massive human rights violator.

The longer we wait to wean ourselves off of China, the more painful this is going to be. Keep in mind, Trump likely drops the tariffs if they play fair - I.e., find religion on stealing IP and manipulating their currency. In my opinion, they, not Trump, are the bad guys here.
 
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This isn't the first major investment in the US economy Apple has announced. In 2021 the company said it planned to invest $430 billion domestically over the next five years. This came after it promised to make a $350 billion contribution to the US economy across five years in 2018, including the creation of 20,000 jobs.

- Has anyone done a reality check on the statement above? Anyone can make announcements, words are cheap, but has Apple actually followed through on it's prior commitments and timelines or are these just pretty words to sooth politician's egos?
 
Apple is usually first in line for the latest nodes.
So I have to assume based on this investment from Apple that TSMC is giving up their silicon shield and will make their latest nodes in the US now???

Or is this just an offer that will go nowhere?
 
Oh yes, this ALL happened due to tariffs !!

I have London bridge and Brooklyn bridge at very sweet deals if anyone is looking for regular toll income.

Some due diligence is needed.

Show me where it got changed from , show me how in 1 month this all came about

Nice sweet corporate social welfare in USA

Plus I'm sure Apple will build a server farm somewhere in EU , makes perfect sense also

Servers can't just be put anyway , especially has site and web connections are crucial to stability and security

This farms will be mostly automated anyway , if you have 1 million drives in future - it better be automated

ie one of reason manufacturers returning to say germany - when it when to China needed 4000 employees , now on return it needs 4 hundred
 
Will be interesting to see how product prices react.
On the other hand it sounds like a lot of jobs. I don't buy any Apple products as they are already over priced.
Maybe Apple is playing Trump's game, and making announcements that it will be unable to and never will meet. Apple's been sucking that Chinese Teat for years. I, for one, do not believe that they will bring jobs back to the US. The teat in the US is much smaller with less milk.
 
Ah, another conspiracy theorist with no evidence. Therefore, there must be something wrong and the conspiracy theory must be completely, unbelievably correct.
Conspiracy theorists are more plausible than government employees and politicians at this stage in the game...

Or are you one of those still trapped in the matrix and turning a blind eye to all of the corruption we have seen in the last 20 years?
 
I guess you just did not get that they will pay even more for what they are paying even more for in the first place.
The point that I was trying to make is that people pay absurd amounts of money for Apple products that offer little to no value. An upgrade from 8GB to 16GB of ram can cost as much as an entire PC that already has 16GB of ram installed. Noone who buys Apple products willingly actuallys cares what the price is, they want the product. Apple is a master of subverting the value narrative of their products. If the customers already don't care about the value then the added costs of the tariffs become irrelevant.

Frankly, Apple products are already so inflated in price they have more room to absorb the cost of the tariffs than other companies.
 
Apple does not do this (if it will live up to its promise at all) because of tariffs, but because inflation is high and will get even higher in the coming years because of Trump's stpd policies. And in such an environment it makes no sense to keep your cash, but you're better of investing it, so, it will keep its value or even possibly increase it. And that's what Apple does.
 
The Tariffs are working. Who would have thought?
What tariffs? Trump threatened tariffs which caused the stock market to tank. Then Trump folded like a cheap orange folding chair and called off the tariffs. Apple's announcement has absolutely zero to do with tariffs. It's just a cheap PR stunt.
 
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I think it's hilarious that people actually believe Apple's nonsense. This reminds back when Mark Zuckerberg and his wife had their first baby and pledged to donate 99% of their wealth to charity. That was exactly 10 years ago, and how much has he donated so far? Yeah, that's what I thought.

So yeah, anyone can make announcements, it doesn't mean anything. The first time Trump was elected he threatened Apple and other companies with tariffs too. Apple actually opened an assembly plant in Austin Texas to assemble their most expensive product the Mac Pro. Not to manufacture anything, just to simply assemble the Mac Pro, which was probably their highest margin product. Guess what? They had to close it down because they couldn't turn a profit.

But yes, keep your heads in the sand and keep believing that tariffs are working because Apple made some random announcement about a bunch of money they're investing. It's great PR, but that's about it, they will never make it profitable.
 
Here's the thing... Seems liberals want a short term fix... When the problem has been long term in the making. Like blaming egg prices on trump... Guys the libs killed the chickens... Guess what happens when hens are not laying eggs? Ok so now tarrifs are in effect to bring back jobs... Why does anyone think all will happen overnight? Of course we have to pay more now.. either way prices have been going up either way..
 
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